Digital Marketing Specialist
Plan, execute, and optimize multi-channel digital campaigns to build Sappy’s brand and generate leads. You’ll manage content, analyze performance, and stay ahead of trends to ensure our marketing remains innovative and effective.
Bangalore (India), Boston (US)
Hybrid
Job Description:
We are seeking a talented and experienced Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist at Sappy, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Responsibilities:
- Campaign Management: Develop, implement, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.
- Content Creation: Create, curate, and manage engaging content for social media platforms, blog posts, newsletters, and other digital formats.
- Analytics: Measure and report on the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and provide insights and recommendations for improvement.
- SEO/SEM: Optimise website and content for search engines (SEO) and manage search engine marketing (SEM) to increase visibility and drive traffic.
- Lead Generation: Develop and implement strategies to capture and nurture leads through digital marketing efforts.
- Collaboration: Work closely with internal teams to align marketing strategies with business goals and ensure cohesive messaging.
- Trend Monitoring: Stay up-to-date with the latest trends and best practices in digital marketing and incorporate them into campaigns.
Requirements:
- Experience: Minimum of 3 years experience in digital marketing, preferably in a tech or SaaS company.
- Skills: Strong knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
- Tools: Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, HubSpot, and social media management tools.
- Creativity: Excellent creative and content development skills.
- Analytics: Strong analytical skills to measure and optimise campaign performance.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Team Player: A collaborative team player who can also work independently when required.
- Adaptability: Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
Why Join Sappy?
- Innovate with Purpose: Work on cutting-edge AI and automation technology that’s changing how businesses connect with their audiences.
- Grow Together: We invest in your personal and professional development, offering mentorship, learning opportunities, and a supportive team culture.
- Make a Difference: Your ideas and work will shape the direction of our product, our company, and the future of digital marketing.
- Flexible & Inclusive: We believe great work happens when people feel valued, supported, and free to be themselves-wherever they are.
Ready to Grow With Us?
If you’re excited to build, learn, and make a real impact, we want to meet you.
Apply today and help shape the future with Sappy.
Let’s grow together-one idea, one customer, and one breakthrough at a time.
